Keeping your professional physiotherapy portfolio

For physiotherapy professionals it is really important these days to keep a portfolio of all our learning and development, indeed in some countries such as the UK it is a requirement for our professional registration.   In an old post on CPD that I wrote for my first CPD series I talked about the learning activities that can be regarded as part of professional development.   New web technology has added a few activities to this list but also provided us with the opportunity to record our learning activities, store evidence and keep a portfolio on-line.

There are formal providers of on-line portfolios such as Pebble Pad (as provided to members of the CSP) however as I mentioned in my last post blogging is also a very effective and suitable method. WordPress or Blogger offer us an easy way to instantly set up a free blog and immediately start recording our personal learning and professional development. How do we do this?   For each learning experience you should follow these steps:

  1. Write a summary of the learning experience details which should include a description of the actual experience, when it occurred, where it occurred, who else was involved and how many hours it took to complete.
  2. Record the actual learning outcome of your learning experience. These may fulfil or be slightly different to the learning objectives that you had planned in relation to your learning needs or they may be incidental following an unplanned learning experience.
  3. After this your reflections on your learning experience should be documented.
  4. You might then want to make links between your learning and research evidence to prove development of your evidence based practice.   The integration of research evidence into your practice provides a more solid foundation for your practice.
  5. Then try to link your learning outcomes to other standards such as competency frameworks, professional standards and service targets to enable you to easily refer back to learning activities completed that will support processes such as proof of competence or professional body registration for example.

It is also possible with free and open software, such as WordPress, that is available these days to make our own websites and build our entire portfolio, CV and professional presence on-line.   This is a good way of globally promoting ourselves, our work and our brand, but remember if making this public to always bear in mind the importance of being professional on-line.

If your wondering about how to go about continually professional developing have a look at my old CPD series.

Web technology, autonomous learning and professional development in physiotherapy

New web technology has given us the opportunity to take independent control of our learning and professional development.   Traditionally our professional development has arisen from face to face courses, however now we can choose what, when and how we learn in a time and cost effective way. Here are some of the free options that I use every day that are available to us all:

  • Sign up to RSS feeds of your favourite journals and create RSS feeds in PubMed for your particular areas of interest
  • Sign up to a feed aggregator to collect your RSS feeds
  • Start a blog, you can keep this private or make it public and get your mentors/colleagues to comment
  • Create a Physiopedia account
  • Read and review articles of interest from your RSS feeds and comment on them on your blog or add new evidence to Physiopedia.
  • Listen to podcasts in your redundant time such as during your commute to work, comment on new things you have learned in your blog or add new evidence to Physiopedia
  • Connect with like minded colleagues on Twitter and LinkedIn, blog about connections and collaborations that emerge
  • Follow like minded colleagues recommendations on content communities and blog about new and interesting information that you come across
  • Follow Facebook pages of your favourite physiotherapy organisations and blog about new information or record it in Physiopedia
  • Write new evidence based articles in Physiopedia to contribute your knowledge and work to the profession
  • Collect interesting articles that you come across in Zotero or Mendeley and share them with your colleagues
  • Keep an on-line portfolio, this can easily be done with a personal blogging tool by recording all your new learning activities mentioned above!

As you can see this list has a bias towards blogging and contributing to Physiopedia.   This is because I firmly believe that these are the best ways to contribute to our own learning.   Blogging is a great reflective tool as well as a place to store information, and a wiki such as Physiopedia (the only physiotherapy specific wiki) is a good place to collate, develop and contribute your knowledge.

Can you think of any other good ways to use technology for perssonal learning and professional development?

Twitter Weekly Updates for 2010-08-29

  • Twitter Weekly Updates for 2010-08-22 http://goo.gl/fb/x1jRE #
  • Have any physio/PT (or other AHP) regulatory professional bodies written any guidelines for interacting with patients/clients on-line? #
  • Physiotherapy Websites, Search Engine Optimisation and Social Media Strategy http://goo.gl/fb/Cpt73 #
  • What collaborative tools are you using? RT @michael_rowe: Busy with collaborative development of inter-institutional funding proposal… #
  • The ivory towers are crumbling http://ow.ly/2tQW8 #
  • Social Media Strategy for Physiotherapists http://goo.gl/fb/djNnM #
  • Building your physiotherapy profile or brand http://goo.gl/fb/aHbXz #

Building your physiotherapy profile or brand

Here in the UK we are looking at NHS reforms that are going to make it even more important for all physiotherapists to have a business brand or personal profile.   We will be competing for business not only amongst ourselves but also with other professions.   It is therefore becoming more and more important that we let the world know what it is that we do and   what it is that we are good at.  

Why do physiotherapists need a profile or brand?

In the digital age where more and more people are searching for products and services on-line it is important that you can be found and your name (or your business name) is a valuable currency to use.   It can help you to create your career, guide your future and position yourself for success so that you become known for your passion and expertise.

  • Businesses and products can build brands to keep existing clients and to reach new clients
  • Researchers can develop their personal profile to highlight their work and raise their profile as an expert within their field of work.
  • Clinicians can also build a personal profile to reach out to like minded colleagues for networking and collaboration.

How do you go about building your profile or brand?

Chad Levitt on Dan Scwabels blog listed five points as a cycle for using content as as part of personal brand creation and marketing strategy.   I have modified it slightly here:

  1. Create Content – To create a credible and influential personal brand requires that you create remarkable content. Content can be blog posts, presentations, videos, wiki articles, podcasts, webinars, journal articles etc.
  2. Promote and Share – Once you have created some content it is time to promote and share it with others. Develop a social media strategy to do this using applications such as Twitter, Facebook, LinkedIn, Scribd, SlideShare and YouTube.
  3. Monitor and Analyze –   You need to be monitoring and analysing your content so that you know which type of content is doing the best.   Over time you can realise and take advantage of the trends.
  4. Iterate and Evolve – Content gets better over time as you make changes and get better at creating content.   Always be iterating and experimenting so you can find what works best. Strive to constantly improve your content and you will create something very valuable over time.
  5. Create Leverage – When you are seen as a part of the community and have built up a credible personal brand you can then take advantage of leverage. You can leverage the personal brand that you have developed to start presenting at conferences, speaking on panels or doing webinars.   You can also leverage relationships with others to collaborate on projects.

So if you are wondering how you might progress your career, reach out to new clients and determine your own future have a think about developing your profile on-line with these simple steps.   The creating content bit is also great for your own personal learning and professional development!

Social Media Strategy for Physiotherapists

The social media revolution is here and the physiotherapy profession isn’t immune!   It is one of the most powerful communication and marketing avenues available and it is free to use.   In my last post I touched on social media strategy for physiotherapy business but it is also very applicable to other fields of physiotherapy such as clinical work and research so will use this post to expand on the value of a social media.

What is social media?

There are many definitions for social media, take a look at them here….

This video by CommonCraft attempts to explain social media with an ice cream analogy!

Why should I care about social media?

These videos highlight many reasons why you should care.

What are other health professionals doing with social media?

These are two examples of organisations from the physiotherapy and physical therapy profession who are making the most of social media:

Do you know any more??

How can I get started with social media?

  1. Start a blog and update it regularly.
  2. Tweet!
  3. Set up a LinkedIn profile.
  4. Have a rofessional Facebook page for your business or research.
  5. Make videos about your work, business or research for your YouTube channel.
  6. Share presentations and documents on Scribd and SlideShare.
  7. Share research on Zotero and Mendely.
  8. Link all of the above to update each other.
  9. Monitor what is being said about you on-line and respond.

Bear in mind that having too many places for the people you connect with to reach you is confusing and having too many places for your followers ‘dilutes’ your traffic.   This is why I recommend that you focus on the most powerful social media sites (Twitter, Facebook, YouTube and LinkedIn).   However as a researcher or academic you may wish to   also disseminate your work on document, presentation and research sites (Zotero, Mendely, Scribd, SlideShare).

Top tips for social media use.

  1. who are you aiming at (clients or colleagues)
  2. find your happy place
  3. be professional (see my post on behaving professionally on-line)
  4. be consistent
  5. keep it simple

Social media not a panacea it’s simply another avenue, go beyond effectiveness to greatness, find your voice and encourage others to find theirs!!